Lightly regulate. Regulate is very heavy and slow, right? Yes. But there’s a new form that should be coming, and it’s a light touch. You’ll see that they’re doing it with texting. They pluck out little things. Even though it’s an informational service, it follows all TCPA things, which is interesting. You don’t get email. Do you get TCPA violations in email? So your point about regulation versus unregulated, they call it out as regulated store and forward like email. You didn’t put TCPA violations on email, but you put it on texting

Because the interface… Yeah, but email is perfect. I have all the shit that I need to deal with. That’s in my inbox. I have all the marketing crap, all the social media crap, and then all the spam. And I don’t look at the social stuff. I don’t look at the spam. I just look at the stuff I need to respond to. It’s beautiful.

Welcome to my world. This is where we’re going. This is where we’re fighting. And now you just described it as brilliantly as always in one sentence, and I take my whole life to describe what I do. And that’s it. I’m creating a communications inbox so that you can decide what you actually want and don’t want and what happens to it, except I’m going to add that communication element to it so that you can now prioritize it.