I always called it milk, like going to get fresh milk. You don’t want to sell milk, you’re not going to go back. So they went and got fresh milk. And now everybody’s yelling at the TCR. And I say one thing about the TCR. It may not do what everybody thinks it can do, but I could tell you what it did do. It put those carriers in the same playbook. It sounds horrible to say that, right? But it put them on the same page. Before that, there was no opinion. This will never get legitimized, Verizon And this will never get this. And then slowly you saw these cracks in it where that’s why you saw this rush to get something out.

With the short code registry, that was unified. All the carriers used it and it worked.

It’s not the same. See, the short code registry, you would have to register at each… First off, you’d have to have a direct with each carrier, meaning you’d have to have that much business. So there’s one barrier. If not, you have to go through an aggregator. Number two, you have to literally… There was no APIs. Imagine that. So you wonder why Twilios and all these people beat up the telcos and the WhatsApps? Because they did telco better than telcos. That’s why. Why? Better than telco. Why did it take off?