What Is 10DLC Registration
10DLC is a program that allows businesses to send SMS messages to US and Canadian phone numbers. 10DLC, or "10 Digit Long Code", will enable businesses to empower their customer service teams by providing high-quality messaging services. By registering for 10DLC, businesses can unlock access to essential features such as higher throughput and improved deliverability of messages and ultimately gain more control over how their messages reach their customers.
In this article, we'll explain what 10DLC is, why it's vital for businesses, and provide step-by-step directions on how you can register for your 10DLC account.
Table Of Content.
10DLC stands for 10 Digit Long Code and refers to a messaging service where businesses can send and receive SMS messages using a unique, dedicated 10-digit phone number. With 10DLC, businesses can communicate with their customers without sharing a short code, leading to faster message delivery and improved deliverability rates.
To use 10DLC, businesses must register their phone number with their messaging service provider. This registration process involves submitting information about the business and its intended usage of the phone number. Some of the information that may be required include business name, address, industry type, and use case.
Once the brand has been approved for 10DLC registration, it will receive a dedicated 10-digit phone number to send and receive SMS messages. However, it's important to note that 10DLC registration is subject to carrier approval and can take several days to complete.
To make registering for 10DLC smoother, working with a reputable messaging service provider with experience with 10DLC registration and a history of successful registrations is recommended.
Overall, 10DLC is an innovative messaging service that allows businesses to communicate with their customers using a dedicated phone number. It can help improve message delivery and deliverability rates but does require an approval process and a bit of setup time.
💡 Key Takeaway: 10DLC is a messaging service that allows businesses to send and receive SMS messages using a dedicated 10-digit phone number. Businesses need to register their phone number with their messaging service provider, which involves providing information about the business and its intended usage of the phone number. Working with a reputable messaging service provider is recommended for a smoother registration process.
If you run a business that sends SMS or MMS messages to customers or clients within the United States, you must be aware of 10DLC (10 Digit Long Code) and its importance.
What is 10DLC?
10DLC is a new messaging regime introduced by mobile carriers to improve message delivery and protection for SMS and MMS traffic sent from 10-digit phone numbers. It replaces the previous A2P 10DLC program.
Benefits of 10DLC
Implementing 10DLC in your SMS/MMS messaging campaigns has several benefits. One of the most notable benefits is the increased reliability of message delivery since 10DLC is designed to handle large volumes of traffic. Additionally, 10DLC provides increased message throughput, enabling businesses to send more messages quickly.
Secure message delivery
10DLC's primary goal is to improve message delivery reliability by implementing security and verification mechanisms to prevent spam and fraudulent messages. With 10DLC, the carriers have implemented a registration process that requires businesses to verify their identities and associate their campaigns with a specific brand or use case.
Improved customer engagement
Using 10DLC, businesses can improve customer engagement by providing a more streamlined and reliable message delivery experience. With 10DLC, messages sent from a branded phone number are more easily recognizable by customers. Businesses can provide a more personalized experience by sending messages tailored to customers' needs and preferences.
Some of the benefits of 10DLC are:
Increased message delivery reliability
Higher message throughput
Secure message delivery
Improved customer engagement
💡 Key Takeaway: 10DLC is important for businesses that send SMS and MMS messages to customers in the US as it improves message delivery reliability, increases message throughput, ensures secure message delivery, and improves customer engagement leading to increased conversions.
Regarding 10DLC registration, there are a few important steps to remember. In this section, we will explore the process of registering for 10DLC and what you need to know to ensure a successful registration.
(1) Who can register for 10DLC?
Before starting registration, it's important to understand who is eligible for 10DLC registration. Generally, businesses that plan to use SMS messaging for commercial purposes, such as marketing and customer outreach, must register for 10DLC.
(2) Preparing for 10DLC Registration:
To register for 10DLC, businesses should have a valid business entity registration, including an EIN or other state government-issued business identifier and a DUNS number. Businesses should also be prepared to provide their name, address, and contact information.
(3) The process of registering for 10DLC:
The process of registering for 10DLC involves working with a variety of different stakeholders. Typically, businesses will work with their messaging service provider, who will take care of much of the registration process on their behalf. The messaging service provider will work with the Campaign Registry, a central database of 10DLC registrations managed by the CTIA, to complete the registration process.
(4) Information needed for registration:
To complete the 10DLC registration, businesses must provide various information to the Campaign Registry, including information about their business, their messaging service provider, and their intended messaging campaigns. This information will determine eligibility and ensure compliance with relevant regulations.
(5) Fees associated with 10DLC Registration:
There are fees associated with 10DLC registration, which can vary depending on the number of messages sent and other factors. These fees are typically paid by the messaging service provider, who will pass them on to the business.
(6) Timeline for 10DLC registration:
The timeline for 10DLC registration can vary depending on various factors, including the completeness of the application and the responsiveness of the messaging service provider. Generally, the process can take several weeks to complete.
💡 Key Takeaway: Registering for 10DLC can involve multiple stakeholders and various information requirements. To ensure a successful registration, businesses should be prepared to provide accurate and up-to-date information, work closely with their messaging service provider, and
If you plan to use 10DLC for your business' SMS marketing campaigns, you must register with your chosen messaging service provider. Here's what you need to know to prepare your campaign for 10DLC registration:
1. Check your campaign type (Transactional vs Promotional)
Before registering for a 10DLC, it's important to determine whether your campaign is transactional or promotional. Transactional messages are generally those sent to provide customers with the requested information, such as appointment reminders or delivery notifications. Promotional messages, on the other hand, are marketing messages that advertise products or services.
2. Verify your business and campaign
To register for 10DLC, you must have your business verified with the messaging service provider. This process may involve providing documentation, such as a business license or tax ID number, to prove your business's legitimacy. Additionally, you must verify your campaign by providing relevant details about the messages you plan to send.
3. Build a contact list
Before starting your SMS marketing campaign, you must have a contact list to send messages. To ensure compliance with 10DLC regulations, the messaging service provider may require opt-in consent from each contact on your list.
4. Create templates for your messages
Create templates for your messages that follow 10DLC requirements to ensure consistency and compliance with regulations. You can work with your messaging service provider to ensure that your templates include all the necessary information, such as opt-out instructions and disclaimers.
5. Provide campaign details and submit your application
Once you've completed all the necessary steps to prepare your campaign for 10DLC registration, you can submit your application to your messaging service provider. Be sure to include all relevant campaign details, such as message content, contact list, and templates, to ensure a smooth and efficient registration process.
💡 Key Takeaway: Registering for 10DLC involves several important steps, including verifying your business and building a compliant contact list. By preparing your campaign ahead of time and creating templates that follow 10DLC requirements, you can streamline the registration process and start sending SMS messages to your customers with confidence.
When choosing a 10DLC service provider, remember a few key things. Considering the wrong provider may delay your 10DLC registration, campaign issues, and even account suspension. So, take the time to research and choose the right one for your business needs.
Here are some factors to consider when selecting a 10DLC service provider:
1. Service Offerings:
Make sure the provider offers the services you need. Some providers offer a more comprehensive range of services, while others may be more focused on specific areas.
2. Pricing:
Compare pricing across providers to ensure you're getting the best rates. However, don't make price your only consideration, as choosing a provider that offers quality service is important.
3. Reputation:
Do some research on the provider's background and reputation. Check online reviews and ask for references from current customers. A good provider should have a solid track record of providing reliable services.
4. Compliance:
Make sure the provider is fully compliant with all regulations for your industry. Non-compliance can result in penalties and fines, and even account suspension.
5. Support:
Choose a provider that offers excellent customer service and support. You should contact someone quickly if you have any questions or issues.
💡 Key Takeaway:
Selecting the right 10DLC service provider is crucial for a successful and hassle-free registration process. Consider their service offerings, pricing, reputation, compliance, and support to make an informed decision.
Regarding SMS marketing, having a successful 10DLC registration and launch is crucial. Here are six tips to help you achieve success:
1. Understand the 10DLC registration process (10DLC Registration)
Before you begin, make sure you fully understand the 10DLC registration process. This includes registering your business, providing customers an opt-in and opt-out option, and complying with carrier guidelines.
2. Choose a reliable 10DLC provider (10DLC provider)
Choosing a reliable 10DLC provider can make all the difference in the success of your launch. Look for a provider with robust features, good customer support, and competitive pricing.
3. Optimize your SMS content (SMS content)
Optimizing your SMS content for readability and relevance can improve engagement rates and help you avoid compliance issues. Make sure your messages are concise, informative, and actionable.
4. Segment your audience (audience segmentation)
Segmenting your audience can help you send more targeted and relevant SMS messages. This can improve engagement rates and increase customer loyalty and retention.
5. Test and optimize your campaigns (campaign optimization)
Before launching your 10DLC campaign, test and optimize your SMS messages for deliverability, engagement, and conversion. This can include A/B testing, analyzing campaign metrics, and adjusting your strategy as needed.
6. Monitor compliance and feedback (compliance and feedback monitoring)
Keeping a close eye on compliance guidelines and customer feedback can help you maintain a positive reputation and avoid costly penalties or fines. Regularly review your SMS content, opt-in/opt-out processes, and subscriber list to ensure compliance and make improvements where necessary.
💡 Key Takeaway: A successful 10DLC registration and launch require careful planning, a reliable provider, optimized content, audience segmentation, testing and optimization, and compliance and feedback monitoring.
10DLC registration comes with many compliance and regulatory implications that businesses must be aware of when implementing this messaging solution. Here are some key things to keep in mind:
Understanding the CTIA Guidelines
The CTIA (Cellular Telecommunications Industry Association) has established guidelines that businesses must adhere to using 10DLC in their messaging campaigns. These guidelines are designed to protect consumers from unwanted or spammy messages. Businesses must register their messaging campaign and ensure that they are compliant with the CTIA guidelines to avoid hefty fines.
Providing Accurate and Up-to-Date Information
As part of the E-A-T criteria, businesses must ensure that the information they provide in their messaging campaigns is accurate, factual, and up-to-date. This is especially important in industries where regulations or information changes frequently, such as healthcare or finance.
Maintaining Opt-In and Opt-Out Businesses must maintain opt-in and opt-out for their messaging campaigns to ensure compliance with the CTIA guidelines. Opt-ins must be collected directly from the consumer, and opt-outs must be honored promptly. Organizations should also provide easy-to-follow instructions to consumers on opting in or out of their messaging campaign.
Addressing Consumer Complaints
Businesses must have a plan to address consumer complaints related to their messaging campaigns. They should provide clear and easy-to-find instructions on how to report complaints and have a process for promptly addressing and resolving these complaints.
💡 Key Takeaway: When registering for 10DLC, businesses must understand and comply with the CTIA guidelines, provide accurate and up-to-date information, maintain opt-in and opt-out lists, and have a plan to address consumer complaints.
Over the past few years, businesses have relied heavily on SMS marketing to drive engagement and sales. However, the rise of spam messages and scams has led to stricter regulations for business text messaging. Mobile carriers have launched a new messaging channel called 10DLC (10 Digit Long Code) to combat this. This section will discuss the future of 10DLC and its impact on business messaging.
What is 10DLC?
Before we dive into the future of 10DLC, let's take a moment to understand what it is. 10DLC is a new messaging channel launched by mobile carriers to provide businesses with a more reliable and trustworthy messaging experience. Unlike traditional shortcodes, which are shared among multiple companies and can be vulnerable to spam and phishing attacks, 10DLC numbers are owned and registered by individual businesses.
What the Future Holds
As businesses continue to rely on SMS marketing as a key component of their marketing strategy, the future of 10DLC is looking bright. According to industry experts, 10DLC will become the standard protocol for A2P (Application-to-Person) messaging in the US by the end of 2021. This shift towards 10DLC is expected to benefit businesses and consumers alike, including improved message deliverability rates and enhanced customer trust.
Impact on Business Messaging
Apart from providing improved customer experience and better security features, 10DLC has the potential to revolutionize the way businesses approach messaging. In particular, it could make messaging a more personalized and interactive experience for customers. For example, businesses could use 10DLC to gather customer feedback, conduct surveys, and even offer real-time discounts and promotions.
💡 Key Takeaway: 10DLC is a new messaging channel launched by mobile carriers to provide businesses with a more reliable and secure messaging experience. It is expected to become the standard protocol for A2P messaging in the US by the end of 2021. This shift towards 10DLC will benefit businesses and consumers, including improved message deliverability rates and enhanced customer trust.
